James Fox: Bolts from the Blue

Blue is the world’s favorite color. In fact, 40 percent of people rank it above all other hues. Blue also exerts a strange hold over us. Scientists have shown it can lower blood pressure and increase creativity; psychologists have found that we are more likely to trust companies with blue logos; and market researchers say that Google’s links are an irresistibly clickable blue. In this talk, James Fox seeks to tell us why that is. Fox is a British art historian at the University of Cambridge. In 2012, he hosted the BBC series “A History of Art in Three Colors,” and is now writing a book on the topic. His favorite color has always been…well, you guessed it.

Tickets available March 15 for Friends members; March 17 for the general public. To reserve, call (612) 870-3000. Limited seating, maximum two tickets per person. 

PLEASE BE SEATED BY 10:50 a.m.; ANY OPEN SEATS WILL BE FILLED AT THAT TIME.

Friends Lecture Series 2014–15
Sponsored by the Mark and Mary Goff Fiterman Lecture Fund
Admission is free and open to the public.