Press Room / Minneapolis Institute of Art and Mall of America Launch Partnership

February 19, 2015

Minneapolis Institute of Art and Mall of America Launch Partnership

Minneapolis Institute of Art and Mall of America® Launch Partnership
Two of Minnesota’s most popular organizations team up, blending fine art and fashion

MINNEAPOLIS, MN—MONDAY, FEBRUARY 16
The Minneapolis Institute of Art (MIA) and Mall of America (MOA™) are pleased to announce a partnership that merges art, fashion, and entertainment. The two Minnesota organizations are excited to offer the community artful new programing, activations, and installations debuting throughout the year.

“One of the goals of our 100th Birthday Year throughout 2015 is to expand the reach of the MIA, bringing art outside of our walls and into the community,” says Kristin Prestegaard, MIA’s Chief Engagement Officer. “We are honored to partner with Mall of America to enhance our mission of inspiring wonder through the power of art.”

“Mall of America is continuously looking for new ways to offer a fresh take on retail and entertainment, and partnering with MIA is the perfect avenue for this,” said Jill Renslow, Senior Vice President for Mall of America. “We are thrilled to partner with such an iconic Minnesota organization and together, we look forward to delivering unique experiences.”

The multi-faceted partnership launched with a twirl. On Friday, February 13, guests visiting MOA were delighted with a surprise pop-up Viennese waltz performance by dancers from USA Ballroom Dance. The performance, co-organized by MIA and MOA, celebrated the MIA’s exhibition “The Habsburgs: Rarely Seen Masterpieces from Europe’s Greatest Dynasty,” which opened Sunday, February 15. Click here to watch a video of the performance.

The two organizations will continue their partnership throughout the year. In addition to the MIA having a strong presence at the opening of the new MOA Grand Front Entrance, guests can look for the museum’s Family Day programming at Toddler Tuesday events and digital art installations at the Mall facilitated by the MIA.

The organizations are also eager to launch a very special project this spring: artist-designed t-shirts for sale to the public. Evocative and inspiring, the exclusive, limited-edition shirts will be available at both MOA and the Store at MIA in celebration of the museum’s 100th Birthday Year.

More information on these exciting ventures is to come.

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PRESS CONTACTS
Anne-Marie Wagener, (612) 870-3280; awagener@artsmia.org
Sarah Schmidt, (952 883-8805; sarah.schmidt@moa.net

ABOUT THE MINNEAPOLIS INSTITUTE OF ARTS
Home to over 87,000 works of art representing 5,000 years of world history, the Minneapolis Institute of Art (MIA) inspires wonder, spurs creativity, and nourishes the imagination. With extraordinary exhibitions and one of the finest wide-ranging art collections in the country—Rembrandt to van Gogh, Monet to Matisse, Asian to African—the MIA links the past to the present, enables global conversations, and offers an exceptional setting for inspiration.

General admission to the MIA is always free. Some special exhibitions have a nominal admission fee.

Museum hours: Sunday, 11 a.m.–5 p.m.; Tuesday, Wednesday, Friday, and Saturday, 10 a.m.–5 p.m.; Thursday, 10 a.m.–9 p.m.; Monday closed. For more information, call (612) 870-3000 or visit artsmia.org.

ABOUT MALL OF AMERICA
Mall of America is the nation’s largest retail and entertainment complex. At 4.87 million square feet, the Mall is home to more than 520 world-class shops; Nickelodeon Universe, the nation’s largest indoor family theme park; EMS Entertainment Exhibit Center; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Hard Rock Café; Moose Mountain Adventure Golf; Theatres at Mall of America, a 14-screen movie theater with digital projection including 4K, digital sound and 3D capabilities; Radisson Blu Mall of America, a 500-room hotel connected by skyway to Mall of America The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. The Mall is currently undergoing an expansion project on all three levels on the north side. The expansion will include a 342-room JW Marriott hotel, office tower, high-end retailers, new dining options, a tourist welcome center and large event space. Follow Mall of America on Facebook and Twitter or visit our blog.